About Memories Group
Founded by Davron Khamidov and Ziyovuddin Alikhonov, Memories Group is one of Central Asia’s most creative and fast-growing restaurant companies — bringing together craftsmanship, hospitality, and emotional storytelling. What began as a simple idea — to serve not just food, but joy and connection — has evolved into a multi-brand group with a strong presence in Uzbekistan and beyond.
Our Journey
Early Years (2014–2019)
The story began in Dubai, where Davron and Ziyovuddin opened Friends Avenue and Arrows & Sparrows, two cafés that quickly gained popularity in one of the world’s most competitive markets. Their success inspired a vision: to build a hospitality business rooted in quality, creativity, and meaningful human connection.
The Birth of Memories Group (2019)
In 2019, the founders officially launched Memories Group in Tashkent, starting with the opening of Socials Cafe — a warm, stylish space designed to bring people together over great food, coffee, and conversation. Its immediate success set the foundation for future growth and the creation of multiple new concepts.
Expansion & Growth
Following Socials Cafe, Memories Group expanded its portfolio with a series of distinctive brands:
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Arrows & Sparrows Tashkent – A bright, open café near Tashkent City Park offering breakfast, steak, and desserts with a terrace view.
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Soul Cafe – Elegant and cozy, blending comfort, coffee culture, and fine cuisine.
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Soul Artisan Bakery – Craft bakery specializing in sourdough, viennoiserie, and premium desserts.
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Boboy Uzbek Eatery – A modern interpretation of traditional Uzbek cuisine, celebrating heritage with a contemporary touch.
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Mad Lads Coffee Roasters – Specialty coffee roasted in-house, focused on quality and authenticity.
Each new concept brought fresh ideas and flavors, strengthening Memories Group’s reputation for innovation, integrity, and excellence.
Our Values
At the heart of Memories Group are our guiding principles:
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Family & Friendship – We treat our teams and guests like family.
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Creativity & Innovation – We never stop learning, exploring, and reinventing.
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Quality & Craftsmanship – Every ingredient, design, and experience reflects our pursuit of excellence.
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Human Connection – Hospitality begins with empathy, openness, and respect.
These values define not only our business but also our culture — one that encourages collaboration, learning, and passion at every level.
Looking Ahead
Memories Group continues to grow across Uzbekistan and abroad, exploring franchise partnerships and new international markets. The company’s vision remains clear:
to create brands that inspire emotion, foster connection, and make every meal a cherished memory.
Join Our Story
From our humble beginnings in Dubai to our thriving family of restaurants in Tashkent, Memories Group stands as a symbol of quality, creativity, and heartfelt hospitality.
Join us — and be part of the memories we continue to create, one experience at a time.
